Hyundai Motor Group recently made news with its ambitious proposal to bring human-like robots to its production plant in Georgia. This action marks a significant step in the company’s technological progress and emphasizes its dedication to the US market. To cement its commitment, the company said that it would spend more than $20 billion in the United States by 2025. This implementation is great news for ongoing efforts to increase the country’s manufacturing capacity.
Hyundai’s additional investment will significantly increase the number of electric vehicles produced in the US. It will accelerate innovation in autonomous driving technology and AI (artificial intelligence). This strategic move goes hand-in-hand with former President Donald Trump’s overarching plan to grow manufacturing jobs right here in America. The release of these innovations demonstrates Hyundai’s continued dedication to adopting the latest technology into their everyday practices.
At this year’s Consumer Electronics Show (CES) in Las Vegas, Hyundai stole the show. They had brought along Atlas, their recently pedestrianized humanoid robot. Built with industrial applications in mind, Atlas is intended to help coexist and collaborate with human workers while taking on machines’ jobs autonomously. Hyundai plans to deploy these robots by 2028. At first, they’ll work on a handful of tasks, slowly expanding their role and responsibilities.
Hyundai is just one of many players in a heated race to deploy dangerous human-like robots, underscoring the competition in this new industry. To this day, the company has invested billions into robotics and AI. This intense focus on manufacturing innovation drives productivity and efficiency in its manufacturing processes.
It hasn’t all been smooth sailing for Hyundai’s operations, which have attracted their share of controversy. When US immigration officers raided a Hyundai plant in September 2025, it provoked major protests back home in South Korea. In the wake of this debacle, Hyundai’s new chief executive, José Muñoz, got a personal apology from the White House. Muñoz expressed alarm that this type of action would drive away foreign investment from the United States. Similarly, South Korean President Lee Jae Myung confirmed these concerns.