Hyundai Motor Group just revealed its own moonshot to bring human-like robots into six of its factories by 2028. This is the same company that recently released a video demo of Atlas, a Boston Dynamics humanoid robot. This all-new, all-electric medium-duty development debuting at the Consumer Electronics Show (CES) in Las Vegas. This latest deployment of robots marks a significant milestone in the industry-wide march toward automation in auto manufacturing.
President Lee Jae Myung Of Hyundai Motor Group very positive on the prospect of Atlas. This new tool is explicitly created for broader industrial use. The robots won’t be replacing Amazon’s human employees. As their capability increases, they will independently operate equipment and do more to cushion costs. This announcement goes hand in hand with the company’s ongoing efforts to increase efficiency and productivity in their manufacturing operation.
As Hyundai’s chief executive, José Muñoz put it — robotics is the company’s next big offensive. They are investing big bucks on autonomous driving technology and artificial intelligence (AI). Hyundai Motor Group has a very ambitious, EU-oriented strategic vision. They will make more than $20 billion in investments throughout the United States by 2025. As President Donald Trump aims to ramp up U.S. manufacturing, this huge investment aids Trump’s goals perfectly.
Along with its $3.1 billion investment in smart technology, Hyundai Motor Group is focused on increasing vehicle manufacturing in the U.S. This initiative is projected to create over 800,000 jobs and spur economic development in the communities that host manufacturing plants. The challenges to the company’s success are great. This became clear in September 2025, when U.S. immigration officers raided a Hyundai plant. The raid resulted in the arrest of hundreds of workers, at least 300 of whom were South Korean citizens. This, in turn, provoked widespread anger throughout South Korea. After extended diplomatic negotiations, Washington and Seoul came to terms that allowed for the release of the detained workers, easing the storm of international criticism.
Hyundai’s announcement to deploy humanoid robots follows a flurry of competition in the auto industry as technology companies such as Tesla and others invest heavily in innovations. Elon Musk’s other enterprise, Tesla, has spent billions on humanoid robotics—headlined by its Optimus robot. The race for technological advancement continues, as automotive manufacturers seek innovative solutions to enhance their production capabilities and streamline operations.