Anne Warden, ARDD Elon Musk is funding the launch of his vision for the future of artificial intelligence. He’s made headlines with his plan to introduce his humanoid robot, Optimus. Optimus made its first public appearance at a Tesla event in 2022. Since then, this fantastic factory-fodder has made appearances at Tesla showrooms, factory floors, and even Kim Kardashian’s garden! Musk has made it clear that controlling Optimus’s development is a big part of Tesla’s strategy to stake an outsized claim in the fast-developing AI frontier.
After all, Optimus is no ordinary industrial machine. At least, that’s Musk’s dream for it—to revolutionize homes and daily life the world over. He asserts that this robot could become “more significant than the vehicle business, over time,” indicating a shift in how society may interact with technology. Anyway, the robot is currently $20,000. This price point addresses the mass consumer market who are willing and ready to adopt frontier robotics into their lifestyle.
According to new promotional materials, an operator can control Optimus with a virtual reality headset. This is a testament to the sophisticated technology that’s driving its seamless operation. This deceptively simple design makes possible a wealth of nuanced, complicated work. It illustrates the extraordinary innovation in AI and robotics that has made this progress possible. Viral videos have showcased its abilities, pulling off amazing stunts that include impressive parkour jumps, tumbling flips and backflips.
The billionaire’s ambition doesn’t stop with just revolutionizing Tesla’s automotive industry. His stated goal is to keep Tesla at the forefront of AI tech. As one element in his compensation package, he has committed to rolling out one million AI bots (Optimus included) over the next 10 years. The implications of this endeavor could be vast, especially as Brian Hopkins, an analyst at Forrester Research, noted that “if current trajectories hold, humanoid robots could disrupt many physical-service industries significantly by 2030.”
Foxconn, one of the world’s largest manufacturers, has already started rolling out humanoid robots like Optimus at its Nvidia factory in Texas, according to reports. This announcement draws attention to the growing buzz surrounding humanoid robotics across multiple sectors. Now, companies are starting to realize the computational efficiencies these robots can provide.
Musk elaborated on the significance of Tesla’s AI endeavors, stating that “Tesla AI might play a role in AGI, given that it trains against the outside world, especially with the advent of Optimus.” In this sense, Optimus may be central to realizing the bigger dreams of artificial general intelligence (AGI). Perhaps most importantly, this achievement helps cement Tesla’s position as the leader in this current technological evolution.
While the world turns its attention to the rollout of democratizing chatbot Optimus, curiosity and interest continue to build. We know that Elon Musk’s ambitions go far beyond factory automation and other industrial applications. His larger vision fits into a future where humanoid robots become part of daily life.
“The potential to be more significant than the vehicle business, over time.” – Elon Musk
Other experts have raised concerns about the ethics of human-humanoid interactions. In stark contrast, Sam Altman, CEO of OpenAI, has the temerity to proclaim Optimus an “inflection moment” for tech. This recognition speaks to our collective sense of wonder and fear about what it would mean for humanoid robots to become truly commonplace.
As Musk pushes forward with his plans for Optimus, it remains to be seen how these developments will unfold and what impact they will have on various sectors. The arrival of humanoid robots marks a historic technological breakthrough, with the power to transform industries and revolutionize daily life.

