Xreal has quickly cemented itself as a major player in the augmented reality (AR) space. In 2024 the company was honored to achieve the No. 1 global market share in the AR and optical see-through space. This accomplishment has set the stage for what is expected to be a breakout year for the company. We were the only AR company to be listed in the top five within the larger AR/VR category. Xreal, formerly known as Nreal, was founded in 2017. Since then, the company has built an impressive foothold, opening offices in China, Japan, South Korea, and its U.S. headquarters in Sunnyvale, California.
Starting on July 1, 2024, Xreal will bring out its newest product introduction, the Xreal One Pro. This ingenious device is loaded with cutting-edge features that will improve your overall functionality. The latest iteration of the device is filled with imaginative technology. It features a self-developed X1 chip and a new modular camera system that’s been dubbed Xreal Eye. These improvements work to boost the overall performance and level of immersion in AR applications.
Cutting-Edge Technology and Design
Each Xreal One Pro flat prism lens is 44% thinner compared to the older triangular birdbath lenses. Thanks to this innovative design, users now have a lighter and more comfortable device. This lightweight yet premium-feeling design improves usability. With almost up to a 15% bigger field of view (FOV), users can interact with richer content and storytelling on a broader scale, increasing engagement. The enhanced FOV allows users to properly see an entire fullscreen widescreen presentation without the distortion of extreme edges going missing.
Equipped with Xreal’s custom X1 silicon, the One Pro allows for a virtual display that remains anchored in space or smoothly follows the user’s movements. By minimizing motion sickness using a self-developed stabilization algorithm, this technology creates a more enjoyable, seamless experience while dramatically reducing motion sickness.
“Xreal leads the market in XR display glasses, and the new One Pro takes everything the company has learned and puts a huge widescreen private display into a lightweight, highly portable package.” – Avi Greengart
With cutting-edge design and technology at the heart of the industry, Xreal is raising the bar for competitors and establishing new standards for the future.
Enhanced User Experience with Xreal Eye
Aside from that large, beautiful display, the Xreal One Pro offers a really cool feature — the Xreal Eye. This incredibly versatile modular camera sensor takes the device’s capabilities to an entirely new level. This new system brings native six degrees of freedom (6DoF) anchor functionalities to both the One and One Pro models. With this boost, users can enjoy immersive, real-world-like interactions with virtual displays that can be fixed in place around them.
Xreal Eye supports advanced gesture control and enhanced live streaming capability with XREAL Beam Pro. The new multimodal AI and mixed-reality view stitching features are slated for inclusion in upcoming Over the Air updates. This leap in technology allows consumers to walk around digital displays as though they are actual objects. They can see these screens from various perspectives or walk up to them to make them bigger.
“With Xreal Eye, the One Series moves beyond head-tracked 3DoF to deliver a true-to-life 6DoF anchor experience. You can now anchor a virtual screen anywhere in your environment and move around it just like a physical screen.” – Ralph Jodice
These features significantly improve everyday use, creating a more practical and engaging experience for users across AR applications.
Market Impact and Availability
Xreal’s groundbreaking advances couldn’t be more timely, as the demand for AR tech is through the roof. Xreal solidified its position as the new global market leader with the highest expected global market share for 2024. Today, it is poised to capture the possibilities this new momentum offers. The Xreal One Pro goes up for general sales on July 1. You can pick one up in the U.S. for $649, €689 in Europe, or £579 in the UK.
Xreal’s release of the One Pro demonstrates the company’s continued push to make augmented reality technology accessible to consumers. These new features testify to their commitment to innovation in this space. While other competitors race to close the gaps, Xreal’s innovative headsets can help ensure it stays one step ahead and maintains its lead in the AR market.