GlobalData has established itself as a leading platform that offers comprehensive intelligence data across multiple sectors, aiding businesses in making informed decisions. The interactive platform is intuitive and easy to use, with a robust suite of resources. It serves as a clearinghouse for businesses interested in learning more about new markets and new customers.
The GlobalData platform provides a rich assortment of topical reports. Its comprehensive deep dives on Generation Z and millennials enables businesses to better understand the bedrock of upcoming consumer trends. It’s rich with information about how the pandemic has impacted consumers’ experience with their banks. This provides firms some flexibility to change approaches according to how the pandemic plays out.
GlobalData helps companies stay ahead of emerging channel trends of consumers and provides forecasts related to future market segments. The platform’s project database is key to its design to source new projects, maximizing its usefulness to users.
The ability to have all the data needed in an easily digestible and convenient manner has proven to be a major user benefit. GlobalData has provided thousands of returning professionals with a wealth of high-quality services, ensuring their complete satisfaction. A senior account manager at TSYS remarked, “GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.”
GlobalData provides more than its core offerings. It offers in-depth market reports that arm users with useful context and information, taking them deeper and providing everything they need to make quick, informed decisions. Customers have consistently found GlobalData’s report offering to be of superior quality to its competitors. A marketing intelligence manager from Portugal Foods stated, “Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.”
GlobalData’s Intelligence Center is built to help you save time, bringing together the full range of intelligence from multiple sources. Complemented by an alert feature, users are continuously updated on new and ongoing efforts in developing fields most pertinent to their domains. A head of customer insight and research at Standard Chartered highlighted this efficiency: “I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently.”
The moveable platform’s customer-oriented approach has resulted in other notable praise. A business intelligence and marketing manager at SAL Heavy Lift commented, “GlobalData is very customer oriented, with a high degree of personalized services, which benefits everyday use.”