In the business of delivering information, not having data can be a major barrier. Just recently, a request for information on a very particular topic unveiled a significant lack of information in that area. This scenario has stakeholders consistently questioning what the impact of these types of gaps will be and how they will influence communication tactics.
The current context does not provide any information about what the subject is. As a result, the core purpose of the rule, to gather information, simply can’t be fulfilled. This absence of information poses a singular challenge. It deeply limits our ability to come to conclusions or offer recommendations fully informed by the evidence.
The Importance of Data
Data is the foundation for meaningful advocacy, decision-making, and transparency. When an issue is lacking in the way of objective information, it blocks any attempt to achieve clarity. In this instance, vacuous subjects cast a barrier that inhibits deep examination and debate.
The ramifications of this missing can be lengthy. Stakeholders need accurate and comprehensive data to inform their efforts, shape policies, and connect with communities. Without that information, it’s impossible to make the case for the type of change or progress that we need most.
Communication Challenges
Smart, effective, and transparent communication fundamentals are based on the existence of clear, understandable, easily digestible information. This critical absence of detail and clarity makes it more difficult to reach and involve audiences in impactful ways. When these empty subjects confront a practitioner or journalist in the field, they need to tread lightly to avoid spreading misinformation or making unwarranted assumptions.
This unfortunate scenario is an important lesson in the need for proactive information gathering and active fact-checking. By determining the best channels for data collection, they can avoid the pitfalls that come with gaps in knowledge left unfilled. Developing plans to overcome these obstacles is key in making sure that all pertinent voices are included.
Moving Forward
Given these challenges, it’s more important than ever for organizations—and us as individuals—to commit to information sharing. What’s needed is an open dialogue about data needs that can foster collaboration and lead to better outcomes. Involving the public and other stakeholders helps to identify where data gaps exist. This cooperation encourages joint actions to address those gaps more efficiently.
