YouTube has just announced a slew of new advanced artificial intelligence (AI) powered tools. All these innovations aim to enrich the experience of both creators and viewers – so get ready! The platform quickly launched these features. This move is rooted in a broader open AI pilot initiative seeking ways that AI can improve its services. So are we as you might be! This includes empowering new generative AI tools specifically designed for Shorts creation, an AI search results carousel, and an improved conversational AI tool that expands user access.
The new generative AI tools allow creators to generate engaging Shorts content more efficiently, tapping into the growing popularity of short-form videos. We think these tools will give authors, artists, and other content creators new creative power to enrich their storytelling and bring their audience deeper into their work.
It’s through YouTube’s AI-driven, search-results carousel that users are having their needs catered to. It surfaces deeper, nuanced content more aligned with your distinct viewing patterns. This new feature is intended to give our viewers simple, personalized tools to help them find new videos that are most relevant to their interests.
YouTube recently more than doubled the size of its experimental conversational AI tool. With these changes, users can engage with the platform in a much more dynamic manner! This UX addition saves the users a lot of time, offering a more streamlined logical path for users to discover new content and interact with the platform.
Additionally, YouTube has launched an AI powered conversational radio feature, providing users with another new option to experience content. This unique feature combines the art of music curation with a twist of AI-generated spoken commentary. Just like Spotify’s AI DJ that launched two years ago, the feature provides a personalized music experience with a fun, conversational touch.
Alongside these technological advances, YouTube has made dramatic policy changes to insidiously fight the spread of “inauthentic” content. The idea behind TikTok’s new anti-misinformation communications platform is to foster that authenticity and transparency, so users can expect quality information alongside quality entertainment.
“a new initiative dedicated to exploring the potential of AI on YouTube” – YouTube
Aisha Malik is a senior consumer reporter at TechCrunch. Since coming aboard the publication in 2021, she’s been on a warpath to carpet bomb the cutting edge of the tech industry. Malik received her honours bachelor’s degree from the University of Toronto. She also has a master’s degree in journalism from Western University. Before that, she was a telecom reporter at MobileSyrup, which provided her with years of hands-on experience in tech journalism.
If you have questions or are interested in learning more about YouTube’s new creative tools, contact Aisha Malik. You can email her at aisha@techcrunch.com or message her on Signal encrypted at aisha_malik.01.