YouTube is set to roll out stricter guidelines for monetizing content on its platform. This unprecedented action would address the emerging and concerning trend of counterfeit or AI-generated videos that has recently taken hold across major online platforms. The new guidelines go into effect July 15. For example, they want to set up clearer guidelines of what exactly is considered “inauthentic” content. This change is intended to improve the quality of live video for audiences. To start, most of them view any sort of mass produced content as spam.
On Tuesday, a short video brought the update to life. It further demonstrates YouTube’s serious attempts to hold its YouTube Partner Program (YPP) to a high standard. The YPP has historically had monetization policies baked in. The new changes will offer a clearer standard regarding what kinds of videos are eligible to make money.
Ritchie, another representative from YouTube, characterized the change as a “small update” to pre-avail policies. He further elaborated that these changes will create more clarity for creators regarding what exactly “inauthentic” content looks like in our contemporary digital landscape. This would be a hugely significant development. Deep fakes and AI manipulated videos of real world events have captured millions of views creating a dangerous environment for creators and viewers alike.
YouTube is heavily incentivized to promote the production of original, authentic content. They work hard to create a climate where good ideas are rewarded, and innovative thinking is encouraged. Mass-produced, hyper-repetitive videos were never eligible to make money on our platform, and the new policies will bring that exclusion into clearer focus.
The platform is doing groundbreaking and exciting work. Its intention is to empower creators to be unique, changing the current landscape by pushing them to develop original, more authentic content. This change, we hope, will reward the best content of higher quality while making it less appealing to produce a low-quality, repetitive format that bores the viewer.
Pollack, experienced enough to have worked for TechCrunch since August 2011, has lived through the rapid changes to the world of digital content. Prior to her arrival at TechCrunch, she honed her skills for more than three years at ReadWriteWeb. She has worked in IT for several sectors including banking, retail and the software community.
“inauthentic” – YouTube’s Help documentation
As YouTube gets ready to roll out these changes, they are listening to the growing audience outcry for better quality content. The creator economy The platform still seems to be figuring out how to use AI technology and address its implications on video creation.
