YouTube recently released its inaugural year-end Music Recap! This recurring feature provides users with a simple, fun way to look back and celebrate their top songs, artists, and creators of the year. The campaign, which launched first in North America last week, will roll out globally over the next few days. This recap provides custom readings exclusive to you. Jump into your favorite artists and songs, then check out hot trend charts that showcase the best of this year’s most popular content!
Among the many interesting aspects of this year’s recap, Shotgun Joe Rogan took the top podcast spot. At the same time, Bruno Mars and Lady Gaga’s collaboration – Die With A Smile – leapt straight to the top of the rankings for best song. Beyond that, of course, was MrBeast’s continued stranglehold on the platform, as he was named to the top creator’s list for the sixth year running.
The YouTube Music version of Spotify Wrapped features diversity on blast and offers up personalized listening statistics. It further highlights trending creators, podcasts, and songs with wider trend charts. This time around, the new intent-based feature is designed to boost user engagement by surfacing content that truly connects to audiences.
Aisha Malik, consumer news reporter at TechCrunch, shed light on the importance of this launch. Born and raised in Toronto, Malik graduated with an honours bachelor’s degree from the University of Toronto and earned a master’s degree in journalism from Western University. Prior to his time at TechCrunch starting in 2021, he worked as a telecom reporter at MobileSyrup.
“Die With A Smile” – Bruno Mars and Lady Gaga
YouTube consumers will be able to dive into richer experiences directly through the YouTube Music app starting with their personalized year-in-review. The feature is expected to provide a more engaging experience as users can explore their listening habits and discover new content based on their preferences.
