In recent years, VSCO has expanded its creative tools well beyond photography. To become a more complete solution for photographers, they’ve rolled out new features and made a number of strategic acquisitions. The new products include VSCO Hub, VSCO Sites and VSCO Canvas. Further, the company just released Capture, its first new application in more than a decade.
With over 50 presets included on the mobile app, VSCO’s marketplace not only equips users with a wide range of resources to improve their photos. Real-time effects make Camera X fantastic because photographers can improve their work as they interact with the world.
To help make this possible, and to better connect brands with diverse creative talent, VSCO created VSCO Hub. This visual platform allows brands to find photographers appropriate for their project types, and connect them to collaborations that lead to a vibrant career.
VSCO Sites, another recent addition, aims to give photographers a platform to use VSCO to build their own web pages to share their work. This new functionality gives creatives the tools to show their work in a more polished, professional way, boosting their exposure to prospective clients.
The company’s dedication to education deepens with today’s acquisition of The Freelance Photographer. This organization offers a powerful combination of digital and in-person trainings. Whether you’re just starting out or are a seasoned pro, learn how to improve your photography and videography skills.
Eric Wittman, CEO of VSCO, emphasized the importance of this acquisition:
“There’s a clear gap in the market for business education and industry-specific guidance for emerging photography professionals who are looking to secure sustainable client relationships. The Freelance Photographer serves as a long-term career partner to creatives, offering a comprehensive education, a supportive community, as well as the tools and insight they need to turn their craft into a career.”
On top of all these innovations, VSCO recently announced VSCO Canvas, a new collaborative whiteboard product powered by artificial intelligence. Through generative AI, this collaborative tool helps users design detailed mood boards for any creative project, simplifying the brainstorming process and improving creative collaboration.
Capture, the just-launched app, aims to promote a less-ever-filtered aesthetic in photography. It empowers creatives to unleash their imaginative ideas all while making sure that their photos or images have a consistent style and aesthetic.
Though headquartered in Oakland, California, VSCO has since expanded its reach and impact on the global consumer tech scene. Ivan, currently residing in India, is one of the many talented writers we’ve had the pleasure of working with at TechCrunch. He has regularly written for other prestigious outlets including The Huffington Post and The Next Web.
