Uber Eats has rolled out a pretty sweet new feature! Today, restaurants and merchants can use messaging to address customer concerns before an order gets messed up or forgotten. Announced on Wednesday, this enhancement arrives three months after DoorDash implemented a similar capability, allowing merchants to engage with customers regarding their orders.
This new messaging functionality now allows customers to message with merchants, but only if the merchant messages the customer first. This unidirectional communication process is meant to simplify conversations and lower the risk of miscommunication about orders. Uber Eats gives merchants the tools to reach customers on a 1-to-1 basis. This user-centered approach makes it easier for users to get their issues resolved should anything arise throughout the ordering process.
Beyond the functionality on the message board, Uber Eats is introducing AI-generated item descriptions for its menu items. These clear and informative descriptions will help users make educated decisions when choosing their meals. This milestone further demonstrates Uber Eats’ commitment to continuously improving consumer experience. For example, they are now offering more robust descriptions of the available food options.
In another move to bolster its credibility, Uber Eats is inviting users to take photos of their food delivery. Customers can easily submit these photos by tapping the “Add Photos” button located on the rate order screen once their delivery is complete. Only if a photo is submitted and selected for publication, then the user would be rewarded an average of $3 in Uber Cash. This install incentive is open to Reward volunteers living in the United States, Canada, Mexico, or the United Kingdom.
Furthermore, Uber Eats may utilize AI technology to generate visual representations of dishes when users provide photos of food contained in takeout containers. Their groundbreaking approach is designed to make menu items stand out visually and help guide customers to make informed decisions.
The addition of these features is a clear testament to Uber Eats’ commitment to staying ahead in the race for the best food delivery app. The SaaS company introduces products that improve relationship management between retailers and consumers. This data-driven approach lays the foundation to improve service quality and raise riders’ level of satisfaction. The recent upgrades reflect the influence of competitors like DoorDash, which has already rolled out similar functionalities to address customer concerns effectively.
