Adobe Analytics is predicting a record-setting holiday shopping season in the U.S. They are predicting a huge increase in online sales. Click to view larger The analytics firm expects that total retail combined online and offline will increase 1.5% this year to $5.6 trillion. Adobe suggests that AI can revolutionize consumers’ shopping journeys. This trend is very quickly becoming one of the main factors fueling growth in the industry.
We can again expect some impressive surges on major shopping days throughout the holiday season. Black Friday would bring in $11.7 billion dollars in online sales, an 8.3% increase from last year. Cyber Monday is going to be a record breaker this year! Sales are expected to reach a record $14.2 billion, up 6.3% over last year, according to the experts. On Thanksgiving Day, consumers will spend a projected $6.4 billion online, showing a 4.9% increase.
Adobe’s latest survey suggests a major shift among U.S. consumers. Perhaps most notably, 53% are very or extremely likely to use AI services to conduct research before making purchases. This trend suggests that AI will play a crucial role in shaping consumer behavior and decision-making during the holiday season. Looking forward to Cyber Monday. This year, Buy Now Pay Later (BNPL) transactions are on track to set an impressive record, with BNPL spending expected to total $1.04 billion—up 5% from last year.
Mobile commerce still is the driving force in retail these days. During last year’s peak holiday shopping period, mobile devices drove more than half (54.5%) of online sales, a substantial increase from 51.1% in 2023. This year, mobile is expected to lead an even bigger share, accounting for a record 56.1% of online spending.
Adobe Analytics’ software underpins many of the largest online retailers in the U.S., providing essential insights and data that inform retailers’ strategies during this crucial shopping period. Powered by advanced analytics and AI technology, retailers will bring products to market faster and more effectively. This integration will help companies improve customer engagement in a big way.
Sarah Perez, veteran reporter at TechCrunch since August 2011, has covered the ebbs and flows of technology, e-commerce and trends therein. She has more than three years experience under her belt at ReadWriteWeb. Now at TechCrunch, she continues to draw from that wealth of knowledge and experience to inform her reporting. Sarah can be contacted securely using encrypted email or chat on Signal at sarahperez.01.