TikTok is in a position to improve the experience of songwriters on their platform. It will introduce new tools that empower them to flaunt their funky inventions. That’s right – the social media behemoth has recently rolled out a whole bunch of new beta features! These features range from a “Songwriter” label to a dedicated tab on user profiles to highlight their discographies. This new initiative is designed to give songwriters greater visibility and kudos among the TikTok community.
Earlier this year, TikTok introduced the TikTok for Artists tool. With this new feature, artists will be able to get a quick view of their campaign performance and follow key engagement metrics. We’re proud that this tool has already made a positive impact on thousands of musicians. With the new additions, social media stands to empower songwriters more than ever to develop their own artist profiles and relationships with an audience. This independent survey commissioned by TikTok revealed an encouraging trend. Over 50% of songwriters regularly utilize social media channels to increase their discoverability.
The creation of the “Songwriter” label marks an important acknowledgement for TikTok’s music-loving community. It gives songwriters a clear and engaging presence on the platform. Their new art tab on their profiles features their musical creations. It helps fans and followers find their work quickly and easily. It’s a move that falls in line with TikTok’s long-standing dedication to fostering new talent within the music community.
“We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform,” – TikTok’s Global Head of Music Publishing Licensing and Partnership.
This focus on how best to support songwriters is a timely intervention given that they’re looking for new ways to get their music out. For independent artists, TikTok’s algorithm, user-friendly features and massive reach make the platform part of the formula for capturing attention. This platform has already proven its value to songwriters. It enables them to more easily connect with audiences and build momentum, and so it’s become a critical component to the music industry today.
Beyond TikTok’s developments, there’s more to the story, as other players are coming forward to support songwriters. Since then, Tidal has launched a new catalog-expanding tool. It’s empowering songwriters and allowing them to more effectively track royalties and manage their works. These initiatives on both the short-form and long-form platforms show a burgeoning awareness of the value of supporting creators in the entertainment technosphere.