Tesla Inc. has long rumored the end of production of its storied Model S and Model X vehicles. This ruling is a monumental end of an era for the electric vehicle maker. The decision comes as the company seeks to focus on more mainstream offerings and newer models that align with its long-term goals. The Model X SUV, famous for its perching, crow-like “Falcon Wing” doors, was first announced as a prototype in 2012. This thrilling announcement was made shortly before the Model S launched in 2015. Since their debut, both vehicles have been transformational in their own way and paved the path into Tesla history. Now they are seen as more irrelevant to the company’s future.
In a recent interview, Elon Musk, founder and CEO of Tesla, explained why he made this decision. He justified it by saying the Model S and Model X were turning into niche products. “So that is slightly sad, but it’s… it is time to bring the S and X programs to an end,” he stated. This change in pace is symbolic of Tesla’s new strategy to refocus its efforts on making vehicles that can serve a wider array of individuals.
Historical Significance of Model S and Model X
The Tesla Model S, which was first released in 2012, soon became the poster child and buzzmaker for the move to EVs. It was awarded MotorTrend’s Car of the Year in 2013, shining a spotlight on its disruptive performance, technology, and design. The Model S became a crucial part of Tesla’s identity during its early years, helping establish the brand as a leader in the electric vehicle market.
The Model X was doomed from the start. Though innovative, its unique “Falcon Wing” rear doors proved tricky to produce, restraining its initial rollout. Though all of these hurdles existed, Tesla was still able to reintroduce the Model X in 2021, hoping to drive the Model X further into marketable territory.
As much as Musk recognized the significance of these models in Tesla’s short history, he stressed that their relevance had sharply declined over the years. “They are really of minor importance to our future,” he said. This change in attitude points to a broader move away from niche models to more traditional, mainstream models capable of delivering greater sales volume.
Current Production and Sales Trends
Not to mention it’s no surprise both the Model S and Model X have had very flat sales in recent years. Tesla wanted to raise demand by increasing production of a base model of the Model X set at $40,000. They established an ambitious goal of turning those units into 250,000 manufactured units per year. But these plans never came to fruition as proposed.
Musk further conceded that it was a misstep to stop production before having a redesigned Model X ready for scale production. The automaker is in the midst of recalibrating its production capacity with the market’s shift toward making only newer models. These models have become a notable success story in an otherwise incredibly competitive market.
While Tesla will discontinue these models, Musk assured existing owners that the company will continue to provide support “for as long as people have the vehicles.” This commitment highlights Tesla’s commitment to both customer service and supporting their customers even as they transition away from these older models.
The Future of Tesla
As Tesla pivots away from the Model S and Model X, the company is positioning itself for future growth with new offerings. The focus will likely shift toward more accessible electric vehicles that appeal to a wider demographic, enhancing mass-market adoption of electric driving.
Musk has referred to the Model S as “the Fabergé of cars.” This phrase fully encapsulates its opulence and glory in the automotive universe. With a changing base of consumer tastes and increased competitive pressures, Tesla knows it can’t simply sell Model 3s forever.
