Sarah Perez, a seasoned technology reporter at TechCrunch, has been shaping the narrative of the tech industry since she joined the publication in August 2011. Executive director, Perez has had over a decade of experience in her field. Through her work, she has established herself as a credible voice—providing thoughtful insights and analysis on everything from the impacts of artificial intelligence to the evolution of digital music services.
Prior to joining TechCrunch, Perez was at ReadWriteWeb for over three years. There, she further honed her craft in technology journalism. She has deep experience in information technology across industries—banking, retail and software, to name a few. That varied experience provides her with a distinctive perspective, when as tech reporter, she covers the tech beats. It’s that diverse expertise that further enriches her reporting. It allows her to build authenticity and establish clearer connection with audiences.
During her tenure at TechCrunch, Perez has covered some of the biggest changes shaking up the modern tech landscape, including plenty of news about Spotify’s recent innovations. The company made news last week with its ongoing experiments of more tailored, AI-enhanced “Prompted Playlists.” These mood-based playlists are meant to make the experience personal and engaging by featuring music that corresponds with your personality and the way you move. For instance, a suggested playlist might feature “high-energy pop and hip-hop for a 30-minute 5K run that keeps a steady pace before easing into relaxing songs for a cool-down,” as highlighted by TechCrunch.
Another notable feature of Spotify’s testing includes playlists that reflect users’ listening habits over the past five years. A representative from TechCrunch noted that these playlists could include “music from my top artists from the last five years,” demonstrating how the platform seeks to connect users with their musical history while offering a tailored listening experience.
Besides her professional accomplishments though, Perez is still reachable for validation and engagement. If you’d like to get in touch with her, email sarahp@techcrunch.com us. Or, message us via encrypted Signal at sarahperez.01.