Our very good friends over at TechCrunch just wrote about some new features being rolled out to help people spend more time on music streaming platforms. The “Weekly Vibe” feature, which utilizes artificial intelligence, will generate personalized playlists for users every Monday, reflecting their recent listening habits and evolving musical moods. Coupled with this, the new “Explore” feature gives users the chance to really explore their new favorite artists and find even more music they love.
The new “Weekly Vibe” feature is meant to adapt the playlists to the mood each week. It taps into a user’s listening habits and tastes to create a customized list of tracks uniquely suited to each individual user. This new method means that fans know they’ll get music tailored to what they’re craving most right now.
The “Explore” feature adds an additional layer to this wonderful program. It gives you a taste of an artist’s best songs and tells you what similar artists you’d be obsessed with. This functionality is available to U.S. customers across all subscription tiers within the app, making it accessible to a broad audience. Listeners are able to enjoy these new features on iOS and Android devices, making the listening experience better than ever.
Lauren, who covers media, streaming, apps, and platforms at TechCrunch, explained the significance of these features in today’s competitive music landscape.
“Made for You” – Lauren at TechCrunch
TechCrunch is looking forward to a big Disrupt event coming up in San Francisco! We’re excited to announce that it will be held from October 27-29, 2025. The event aims to bring together industry leaders and innovators to discuss the future of technology in media and streaming.
The release of both “Weekly Vibe” and “Explore” further highlights TechCrunch’s dedication to creating a more user-friendly experience on music apps. To improve user experience, the company uses proprietary AI technology. By enabling fans to experience one-of-a-kind moments with their go-to artists, this innovation improves engagement and creates memories.
The entire music streaming landscape is always shifting and changing. These features could have a huge impact on how consumers find and experience music. Music discovery and tailored playlists combine perfectly to please today’s listeners. These features give users the power to explore and find content that incredibly closely matches their very specific preferences.