Spotify, the streaming behemoth, is the latest company to step into the gaming industry. For the first time, they’re working with an outside company to produce a new mini-golf game that’s more dynamic and fun. Designed to celebrate the release of “Happy Gilmore 2,” this fresh experience is all about getting you as stoked as possible. Users can test their golfing skills while enjoying music, as they strive to perfect their golf swing by tapping on their devices.
This gaming play follows Spotify’s recent foray into the gaming space. This year, they started off big by releasing “Eat This Playlist”. The secret arcade game takes its cues from the retro Snake arcade game. Players control a constantly lengthening snake, with the goal of skillfully dodging other snakes, walls and other barriers. Outside of some original gaming soundtracks, Spotify has mostly ignored the gaming sector…until now. Indeed, while still a promotional partnership, this collaboration is a notable shift in the organization’s marketing approach.
The mini-golf game tasks players with finishing all three holes in the course while finding unique Easter eggs hidden throughout. The full list of collectable items, from Happy’s boots to his signature hockey stick and even an alligator, is available for players to discover. These fun new gameplay features help players feel a closer tie to the “Happy Gilmore” universe.
At the conclusion of the gaming experience user receives a fun prize. They react to the teaser trailer for “Happy Gilmore 2,” which increases a build-up of excitement for the movie’s premiere. What’s more, players can post their customized playlists and high scores to social media platforms, driving engagement and prompting competition between users.
So yeah, developing this mini-golf game has been a huge step for Spotify! It’s the first time the platform has collaborated with another partner to develop an immersive gaming experience. By blending music and gaming, Spotify aims to captivate a broader audience and strengthen its position in the entertainment industry.