Our favorite new app Sora, the multimedia, AI-driven video creation app from OpenAI, recently dropped a big update. Now, users can craft AI personas of themselves, their pets or even their favorite toys! Bill Peebles, the head of Sora, announced this new feature, called “cameo,” on X on October 22, 2025. The update is set to release in the next few days, fostering more user engagement and creativity on the app.
Uploaded cameos uploaded can then be used as a reference when building content. This information feeds the app’s AI engine which generates realistic personalized AI avatars. This functionality is not limited to human representations. Users can create cameos of their dogs, guinea pigs, stuffed toys—the list goes on! Peebles stated, “favorite stuffed toy and pretty much anything else,” highlighting the versatility of the feature.
Though Sora just opened up in the U.S. and Canada less than a month ago, it has taken off like wildfire. It’s already gained over 2 million downloads and become the #1 App Store application. Despite its success, the app currently remains invite-only in these regions, fostering an exclusive community of users eager to explore its capabilities.
Besides the cameo feature, Sora says it will look to add video editing tools and make its social features more robust. Peebles expressed excitement about the upcoming updates, stating, “We’re expecting people to register lots of crazy new cameos with this feature.” This attitude epitomizes the company’s mission of nurturing creativity and empowering users to express their individuality in fresh new ways through AI-generated content.
The announcement highlighted Sora’s commitment to transparency and community engagement. Peebles remarked, “in the spirit of building this app openly, here’s what we’re landing soon.” This new approach is designed to keep users more actively involved in the development and discussion process while keeping them better informed about soon-to-be-released features.
As Sora builds, users will be treated to a rewarding experience that’s a far cry from typical video applications. Character cameos for pets and objects add more exciting interactivity. This new creative capability further shapes the platform into a uniquely personal and complex space for self-expression.