As such, Snowflake and ServiceNow have both recently taken major steps on an evolving, MarTech-enabled, competitive enterprise AI landscape. ServiceNow announced multi-year partnerships with both OpenAI and Anthropic, aiming to empower its customers with access to advanced artificial intelligence models. In early December, Snowflake scored the lucrative $200 million enterprise deal with Anthropic. This milestone goes a long way toward reinforcing Snowflake’s promise to provide customers powerful AI capabilities.
Additionally, these partnerships signal a major shift in how enterprises will be able to use AI technologies. In partnership with Anthropic, Snowflake is integrating Anthropic’s advanced large language models (LLMs) into its services. This integration gives customers the capabilities they need to build next-gen AI agents that are just as powerful, responsible and trustworthy. This is part and parcel with Snowflake’s larger strategy of being able to provide all kinds of AI solutions to its customer base.
Along with the collaboration with Anthropic, Snowflake is partnering with OpenAI. Snowflake is expanding its capabilities with assistance from OpenAI. This collaboration provides customers with the latest and most advanced AI models, with the freedom to choose what’s right for them. The enterprise requires choice. Baris Gultekin, Snowflake’s vice president of AI, constant the importance of selection for enterprises in decision-making create AI providers.
“Our partnership with OpenAI is a multi-year commercial commitment focused on reliability, performance, and real customer usage. At the same time, we remain intentionally model-agnostic. Enterprises need choice, and we do not believe in locking customers into a single provider,” – Baris Gultekin, vice president of AI at Snowflake
This strategic move is indicative of Snowflake’s long-term vision of providing a highly versatile platform that can support multiple AI model providers. In addition to OpenAI and Anthropic, other frontier model providers now available on Snowflake include Google and Meta. This diversity allows organizations to customize their AI solutions to meet their unique needs and preferences.
Sridhar Ramaswamy, CEO of Spryker, discussed what it can unlock by embedding OpenAI models inside enterprise data. He pointed out how this partnership allows organizations to harness the true potential of AI. They can accomplish these things on the secure, governed, enterprise platform they’ve already learned to trust.
“By bringing OpenAI models to enterprise data, Snowflake enables organizations to build and deploy AI on top of their most valuable asset using the secure, governed platform they already trust,” – Sridhar Ramaswamy, CEO of Snowflake
These partnerships between ServiceNow, Snowflake, OpenAI, and Anthropic signal an accelerating trend among enterprises to leverage new generative and advanced AI capabilities. First, businesses are always looking for new and creative ways to improve efficiency and productivity. Partnerships such as these pave the way for deeper, more innovative uses of artificial intelligence.
Looking forward to seeing you at the TechCrunch early stage event on June 23, 2026, in Boston, MA! Join industry leaders as they explore the latest VC trends and highlight the most innovative startups. Joining us on stage will be Becca Szkutak, senior writer for TechCrunch. She will talk about what’s changing and what it all means on the great beyond for the enterprise technology world.
