Reddit announced on Thursday that it is expanding its AI-powered search capabilities to encompass five new languages: French, German, Spanish, Italian, and Portuguese. This improvement enables users from around the world to engage with the platform’s AI in a culturally meaningful way. As a natural consequence, this deepens connection, evoking a more meaningful and pleasurable experience overall.
The expansion follows a growing trend of Reddit’s to develop innovative new features focused on improving its search platform. The company initially launched the AI-enabled search tool last year, using a Google AI model to augment its own technology to make it smarter and more versatile. Users in Brazil, France, Germany, Spain, Mexico and Italy can now select their language of preference. They can engage with the AI in a real-time, interactive Q&A style.
This inclusive multilingual strategy is focused on serving the needs of Reddit’s global and globally diverse community of users. Our goal with Reddit is to create an inclusive community. It achieves this by enabling users to interact with the AI in any language they speak. With this addition, users who set one of five new languages as their default will be better supported. This allows them to engage more directly with the AI, improving the accuracy of the information they receive through searches.
As a conversational AI search tool, this chat interface utilizes Google’s Gemini technology to deliver in depth and focused answers by generating contextually relevant responses. This deep integration of some of the most advanced AI models available marks Reddit’s first foray into improving user engagement and content discovery via generative AI.
The initial announcement to expand language support was a major part of Reddit’s overarching goal to unify its search experience. Speaking on the company’s recent quarterly earnings call, executives were buoyed by recent efforts to unify features and offerings across the largely fragmented platform. They were clear that better days are coming!
Reddit is very focused on how to improve its AI-powered search capabilities. Users should stay tuned for future updates that will make their engagements with the platform more intuitive and seamless. The expansion into these five languages marks a significant step forward in making Reddit’s AI tools more accessible and user-friendly.