Paddle recently released a new integration with RevenueCat. Our partnership allows these app developers to increase their revenue by expanding their payments options to include web-based payments. With this integration, users can seamlessly purchase items from developers’ apps, regardless of whether they’re on the web or mobile. That announcement, made on Tuesday, is a big deal in the battle over app store payment systems.
The integration comes on the heels of a strong court ruling by District Judge Yvonne Gonzalez Rogers. Subsequently, this ruling only directly applies to web-based in-app purchases for iOS apps in the United States. This decision stems from the Epic Games antitrust lawsuit against Apple. It will have major implications for how developers will be able to monetize their applications. This new capability gives developers a powerful tool to provide links that enable their in-app products to be purchased through the web. It’s a pretty big deal for iOS applications.
In a statement about the announcement, Jimmy Fitzgerald, CEO of Paddle, stressed the joint positive impact this move could have. He stated,
“There’s a huge opportunity for subscription apps to grow revenue by expanding to the web — but that shift brings new technical and operational challenges.” – Jimmy Fitzgerald, CEO of Paddle
This integration intends to solve those challenges and make it easier for developers. To make subscription management easier across multiple platforms, Paddle has joined forces with RevenueCat. This partnership provides increased flexibility and transparency to developers in order to maximize monetization efforts.
RevenueCat, co-founded and still-led by Jacob Eiting, now powers more than 70,000 apps. It happens to be the lynchpin of the app ecosystem. We worked with Paddle to leverage their international reach. It’s our mission to equip developers with streamlined, powerful, new tools to diversify and maximize their revenue.
Sarah developed her I.T. skills across many industries including banking, retail, and software engineering. In August 2011 she joined TechCrunch as a reporter, having previously spent more than three years at ReadWriteWeb. Her thoughts on current trends and new developments can help you understand the new realities within the rapidly changing world of app monetization strategies.
The new collaboration and partnership between Paddle and RevenueCat represents an essential new paradigm in how app developers will be able to utilize payment systems. By offering web-based payment solutions alongside traditional app store methods, developers can potentially tap into new markets and increase their revenue generation capabilities.