Did you hear the news from OpenAI this week about their awesome new system to supercharge ChatGPT? That announcement occurred at their annual developer conference, DevDay 2025, held in San Francisco from October 27-29, 2025. Under the hood, the new system runs on the Model Context Protocol (MCP). This technology allows developers to natively connect their data sources to AI systems with ease. This development is a major step towards creating a far more interactive and personalized experience for users looking to engage with ChatGPT.
The MCP framework is central to allowing third-party companies to develop applications that connect natively with ChatGPT. OpenAI’s new partners include global organizations such as Booking.com, Expedia, and Spotify. Collectively, they are helping to release unique, interactive applications that ChatGPT users will soon be able to interact with. This new integration represents a big step forward in the ways that users will be able to interact with this cutting-edge AI technology.
At the time of the conference, OpenAI’s CEO, Sam Altman, was on stage proclaiming how transformative this new system could be. He stated, “We want ChatGPT to be a great way for people to make progress, to be more productive, more inventive, to learn faster, to do whatever they’re trying to do in their lives better.”
These new-fangled applications have opened the door for new, dynamic interaction. For example, users can prompt ChatGPT to present an interactive map that illustrates different routes for commuting or potential locations for living. Zillow’s implementation is a great example of this capability done right. Natural language queries further allow users to quickly filter apartments in their price range. This doesn’t just streamline the search experience, it makes it more user-friendly.
Additionally, Coursera’s app enhances learning opportunities. Users can engage ChatGPT with prompts like “teach me something about machine learning,” making education more accessible and tailored to individual interests. With Spotify’s integration, it becomes possible for users to ask ChatGPT to generate a playlist for an event, such as a birthday party. This special feature illustrates the wide-ranging applicability of interactive applications.
OpenAI today is announcing a developer preview of the Apps SDK. This new toolkit will make it easier for developers to create exciting new applications. We believe this approach will encourage innovation and creativity among developers interested in leveraging AI across a variety of industries. As Altman noted, this launch will “enable a new generation of apps that are interactive, adaptive, and personalized, that you can chat with.”
For OpenAI, interactivity and personalization are key facets of its development. Yet, at the same time, it is still committed to prioritizing user privacy and keeping data safe. The organization has made it clear that developers will “collect only the minimum data they need, and be transparent about permissions.” This method is intended to foster trust and help users feel confident while using the new applications.
Maxwell Zeff, senior reporter at TechCrunch, covers the business and technology of AI. He emphasized the importance of this shift in the tech ecosystem. We know that businesses are clamoring to deploy AI in their operations. OpenAI’s new approach has the potential to establish a powerful and influential precedent for building easy-to-use applications that maximize productivity and user engagement.