It can, thanks to Norwegian startup Hance’s new audio processing software, which is compact enough and fast enough to fit perfectly. The company plans to reveal this breakthrough at TechCrunch Disrupt 2025. The in-person event will be taking place October 27-29 at the Moscone Center in San Francisco. That’s why Hance’s technology has big companies like Intel and Riedel Communications so fascinated by what they’re up to. This sets the startup up to be one of the best positioned players in the newly competitive audio processing market.
Hance’s software gives TNC users the tools to unpack that suite of advanced capabilities. It features sound separation, noise removal, echo and reverb reduction, and improved speech clarity—all with an industry-leading latency of 10 milliseconds. These features make the software very desirable for both law enforcement and defense applications. They lure some of the world’s biggest companies in the music, film and video game sectors. After years of hard work and execution, Hance has indeed harnessed momentum with Riedel Communications. As Formula 1’s official radio supplier, Riedel demonstrates the software’s capabilities in the most high-stakes environments—on the racetrack.
Its co-founders, Stian Aagedal and Peder Jørgensen, have both been around the block a few times. As the CEO of Acon Digital, he runs a company specializing in audio editing software. At the same time, Jørgensen is at the helm of Soundly, a scalable sound effects library that provides high-quality training samples for Hance’s models. The training data spanned years of unique sources, everywhere from F1 cars to Icelandic volcanic fields, proving the flexibility of their technology.
Hance recently hired its first chief commercial officer. This calculated step allows Medtronic to extend its market reach, though still with a major focus on research and development. Further, in order to keep the company lean, it has stated that it will focus on hiring “AI-capable” workers. This method parallels Hance’s desire to stay on the cutting edge of audio processing tech.
In a statement regarding their competitive edge, Joote Hika mentioned, “We know that we now have an advantage over our competitors, but we definitely have to keep that up, so we’re pushing fast.” This commitment to rapid innovation reflects the urgency within the tech landscape as startups vie for dominance in their respective fields.
As one of only 200 startups selected to present at TechCrunch Disrupt 2025, Hance is poised to capture attention from investors and industry leaders alike. The event will be an ideal launchpad to showcase how their new audio processing ecosystem can revolutionize tourism, education, entertainment and other industries. Hance is doubling down on its proprietary technology and forging smart partnerships. Under this model, the company hopes to establish itself as a serious player in the competitive audio processing market.
Beyond the partnerships it already has, Hance is looking for new opportunities. Discussions with other chipmakers and an undisclosed smartphone manufacturer suggest that the company is looking to expand its application beyond traditional audio processing scenarios. Hance is at the forefront of this audio technology innovation. Their vision combines the speed and efficiency of AI, along with the most advanced AI technologies available.