News Corp has signed a multi-year partnership with OpenAI, marking a significant step in the media giant’s strategy to leverage artificial intelligence. Looking forward to 2024, OpenAI entered a deal to license News Corp’s content. This new partnership will further enhance AI’s capacity and reach to produce quality journalism and content.
This partnership comes at a time when News Corp is exploring various avenues to utilize its extensive library of content. Fast forward to November 2023, when the company announced plans to expand further by licensing its content to other AI companies. This change further underscores the highly competitive environment. Media companies are looking to startups to better understand and assimilate new technological innovations, while maximizing the value of their IP.
Indeed, News Corp lobbied hard behind the scenes with Google to force an AI licensing agreement. This step illuminates their perspicacious and bold plan to make AI part of everything they do. The ongoing talks with tech giants underscore the media company’s commitment to remaining at the forefront of innovation in journalism.
For the last few years, newsrooms—especially those in News Corp’s silo—have been dipping their toes in various AI technologies. These centralization and automation initiatives save valuable time for their crews and improve their overall reporting capabilities. The use of AI has shown promising results, with reports indicating “productivity gains of as much as 90% for complex research tasks,” according to Symbolic.ai. These technologies have the potential to radically change the news production and consumption landscape.
News Corp’s partnership with OpenAI will no doubt inspire deeper investigation into how AI can do the work of journalism. As the media landscape experiences rapid change, collaborations such as this might become the norm for content development and delivery.
“assist in the production of quality journalism and content” – Symbolic.ai