Threads, Instagram’s social media platform, has released a really rad new feature! Now, creators can get more out of their profiles by adding up to five links. This exciting advancement at last addresses a key, historic constraint. Social media platforms used to restrict users to having just one link in their profile bios. This adjustment gives online video creators more ammunition to direct their communities to other platforms. Perhaps most importantly, it allows them to better connect and engage with their audience.
The development of this new feature comes as a result of the demand from creators to streamline their digital footprint. As anyone who works with them knows, the vast majority of users are juggling personal blogs, newsletters, index.XXX.us sites, agency websites, and whole fleets of other social media platforms. Creators can now add up to five project links, providing visitors seamless access to their full portfolio. This backend feature is what allows all your potential fans to remain connected with all of your content!
By allowing links to direct users to a creator’s blog, newsletter, website, or additional social media profiles, Threads is enhancing the user experience. This new functionality not only promotes creators’ work but fosters stronger connections with audiences who wish to explore more of what they offer.
Sarah, a seasoned reporter at TechCrunch since August 2011, has observed the evolution of social media platforms and their impact on content creators. Prior to coming to TechCrunch, she spent more than three years at ReadWriteWeb, where she first got her reporting chops. Sarah’s 25+ years in information technology, which includes banking, retail, and software industries, give her a unique perspective. Her insights into the intersection of technology and media make her well-equipped to analyze these recent changes within social platforms.
Threads has rolled out several types of links. This move illustrates a recognition that the needs of creators have grown more complex and varied in today’s digital ecosystem. Social media is a fluid and ever-changing landscape. Elements that increase user interactivity and increase availability and access to creator resources will likely trend among creators and consumers alike.