Meta Platforms, Inc. has introduced a range of new scam detection features for its messaging platforms WhatsApp and Messenger. These tools are designed to keep older adults safe from online scams. This effort supports Meta’s broader efforts to address the growing wave of online fraud that targets especially vulnerable communities the most.
The British company has hailed a major victory in its mission to combat deceptive practices on the Internet. In the first half of 2025 alone, Meta found and disabled around 8 million accounts used in these scam campaigns. Scammers often rely on social engineering tactics to ensnare their victims. To better carry out their schemes, they typically pose as romantic suitors to draw their marks close. The purpose of these new features is to better inform users. Second, they strengthen public safety initiatives targeting older adults who may be less aware of digital predations.
As part of its broader strategy, Meta has taken action against over 21,000 Facebook Pages and accounts that were impersonating legitimate customer support operations. This is an important step in preventing the most abusive and fraudulent interactions that can confuse and mislead consumers looking for help. The company is currently piloting new, sophisticated scam detection systems specific to Messenger. This major initiative represents an important opportunity to improve its approach and increase user safety significantly more.
We know that scammers work from all over the world, including Myanmar, Laos, Cambodia, the United Arab Emirates, and the Philippines. These centers are an everyday menace. Older adults, in particular, due to their lack of experience fighting off online deception are easy to manipulate. Meta’s new features take steps to provide users with obvious warnings. They provide important recommendations to avoid pitfalls when engaging with the platforms.
Sarah Perez, a seasoned technology reporter at TechCrunch since August 2011, has covered numerous developments in the tech industry, including cybersecurity issues. Perez has a deep I.T. background, having worked in the banking, retail and software industries. She infuses a deep context of understanding in her reporting. She can be found with her Signal number at sarahperez.01, encrypted email also accessible on request.
After threats from the FTC last fall, Meta is stepping up its scam detection efforts. Further, the firm will be participating in a TechCrunch event in San Francisco on October 27-29, 2025. This unprecedented gathering will be an incubator for collaborative innovation to address new tech trends and security challenges at the dynamic intersection of technology, business and society.
Meta’s recent initiatives are part of a larger industry trend in response to the rise of online scams. Through its Advanced Protection program targeting older adults, the company has sought to create a safer online environment. Digital engagement is at an all-time high around the globe. This is why initiatives like these are so important in empowering users to proactively spot and avoid scams.