… so it was a surprise to many when Meta recently acquired the AI wearable device startup Limitless. This tactical acquisition strengthens the tech titan’s position in an increasingly competitive artificial intelligence space. Limitless was started by fellows Brett Bejcek and Dan Siroker. After a year of experimenting with different tech paths, the company decided to concentrate on manufacturing AI devices.
Limitless was definitely the company to watch for their cutting-edge products. Perhaps the most striking is the Limitless pendant, currently retailing at $99. It can be worn as a necklace or clipped to your clothes, similar to a wireless microphone. This groundbreaking product was meant to give consumers a new, different way to engage with tech. Limitless found itself in a highly competitive market, going up against much larger competitors like OpenAI and Meta. Consequently, they found it difficult to maintain a profitable foothold.
Now as part of that acquisition deal, subscribers to Limitless Stand To benefit immensely. Their clients will no longer need to pay any member subscription fees! Instead, we will work with them to temporarily transition to an Unlimited Plan that allows them to maintain uninterrupted access to the platform’s features. With the new in-app services, users can now export and delete their data in a transparent way. This improvement greatly increases user control and agency, and safeguards data privacy.
Limitless has promised its current customers that support will continue to be offered for a minimum of one year after acquisition. The company has now raised over $33 million in funding. Well known backers including a16z, First Round Capital and NEA are supporting its game changing ideas.
On the evolution of the startup, co-founded by Dan Siroker, former chief exec of Optimizely, Siroker said,
“When we started Limitless five years ago, the world was very different. But today is different. The world has changed. We’re no longer working on a weird fringe idea. We’re building a future that now seems inevitable. We’re not alone.”
Before joining TechCrunch, Sarah slogged through bits and bytes in banking, retail and software industries. She came to TechCrunch in August 2011. Since then, she’s immersed herself in everyday reporting of the changes taking place in our new tech economy — changes even affecting startups like Limitless.
