Now Intel is doubling down with an even bolder move! They’re doing this while making inroads into the graphics processing unit (GPU) market, which is dominated by Nvidia. Newly minted CEO Lip-Bu Tan, who ascended to his post in March, is devoted to restoring Intel’s hand. The company’s priority will be tackling the biggest core businesses and customer demands first.
Tan’s strategic vision includes consolidating Intel’s efforts specifically in the GPU sector, which has gained prominence due to the rising demand for AI systems. Intel’s plans involve developing a new type of chip that has already proven successful for Nvidia, but it is worth noting that Intel’s GPUs for AI systems do not currently hold a commanding position within the market. To put things into context, Nvidia has had absolute market dominance in this space, so Intel’s entry really shakes things up.
Intel is putting a heavy emphasis on the engineering side of things, and shoring up those talents. They just poached Kevork Kechichian from Qualcomm to serve as executive VP and GM of their data center group. Kechichian started with Intel in September. Now, as GPU project leader, he will play a critical role in a wider effort to remake the company’s development strategy around customer requirements and market realities.
While this initiative is just getting started, Intel has already taken a big step. It has achieved a 1 percent share of power in the GPU market for the first time! This accomplishment highlights Intel’s pursuit of achieving a presence in an area where the firm has often trailed its rivals. The firm’s re-founding on GPUs shows its aspirations to break new ground and challenge incumbents to claim a bigger share of the ever-growing market.
Despite these developments, there are no significant insights available related to Tom’s Hardware GPU market analysis or information regarding Demers, who previously worked at Qualcomm. Here’s hoping that Intel is truly poised for a transformative adventure. It’s smartly focused on trying to loot a specific niche within the cutthroat GPU market.