Hollywood is scared to death over the opening of Seedance 2.0. TikTok’s parent company ByteDance has created a brand new AI video generator. Among their examples, this newest version allows users to generate videos with a simple two-line prompt. In addition, it has rapidly ignited controversy due to the fact that it does not include protections against copyright infringement or unauthorized use of individuals’ intellectual property.
Seedance 2.0 is creating a real splash by enabling users to produce music videos featuring their favorite Disney characters. Createread favorites, including Spider-Man, Darth Vader, and Baby Yoda! The unprecedented pace with which these videos have spread has prompted Disney to sue. This response is emblematic of the growing fears of content creators and intellectual property owners.
Critics counter that this new Seedance 2.0 has not enough guardrails. This continuing blind spot prevents users from abusing the representations of actual people and taking advantage of studio-owned IP. Major Hollywood organizations have expressed their opposition, calling the online platform a vehicle for “brazen” copyright violations. The ramifications of this technology go far beyond the individual creator; they endanger the livelihoods of millions across the entertainment sector.
In response to the growing backlash, Charles Rivkin, the CEO of the Motion Picture Association, stated, “In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale.” He made clear, creating a new service without adequate protections against infringement is truly alarming. In the process, ByteDance is flouting well-settled copyright laws that protect content creators’ rights and sustain millions of jobs across America.
The real magic of Seedance 2.0 is in its ability to generate jawdropping videos of big names. One exceptional instance illustrates Tom Cruise’s character in a breathtaking brawl with Brad Pitt. These same capabilities have sparked concern at the prospect of using personal likenesses without their permission. The Human Artistry Campaign criticized the platform, declaring it “an attack on every creator around the world.”
The international Seedance model is now available to users in China thanks to the incorporation of the updated Seedance model into ByteDance’s Jianying app. Coming to users around the world soon in the CapCut app! With this expansion come new questions about the role AI-generated content will play in the creative landscape. It is a challenge to the enforcement of our misaligned copyright protections in today’s digital landscape.
Rhett Reese, a prominent figure in Hollywood, expressed his frustration with the situation, stating, “I hate to say it. It’s likely over for us.” His comments speak to an all too familiar refrain within the industry. Entertainment labor professionals are concerned for their safety and future as new technologies emerge faster than government regulations can adapt.
