Google has officially launched an experimental application named Doppl, designed to revolutionize the online shopping experience by allowing users to visualize how different outfits might look on them. This new feature greatly increases consumer confidence when purchasing apparel online. It’s a huge step forward in bringing automation and AI to our everyday shopping activities.
As outlined in a recent blog post by Danielle Buckley, Google’s Director of Consumer Shopping, Doppl employs advanced AI technology to generate videos that simulate how clothing would fit and appear on individual users. The app uses Google’s Shopping Graph, their index of over 50 billion products. This enables it to present a wide variety of creative possibilities tailored just to your search terms.
Google recently introduced a new tool that allows U.S. shoppers to create alerts for individual products. This is on top of their recently launched Doppl service. Users can set what size they want, what color, and how much they’re willing to pay for it. Buckley noted the efficiency of this tool, stating, “The Shopping Graph has products and prices from all across the web — so we’ll let you know when there’s an offer that meets your criteria.” This new addition addresses the burden of having to keep track of product price increases, providing consumers with a more convenient shopping experience.
The virtual try-on feature was initially tested two months prior to its official launch, helping refine its capabilities and ensure a user-friendly experience. Doppl uses Google’s vision match technology to provide an unlimited number of visual representations for your queries. This strategy greatly improves your odds of scoring the ideal ensemble on the internet.
Google is preparing to show off their newest advances at this year’s TechCrunch Disrupt event in San Francisco. This amazing experience takes place on October 27-29, 2025. Aisha Malik, a consumer news reporter at TechCrunch, highlighted the significance of these features in shaping the future of online retail.
Doppl hopes to help brands improve consumer happiness by an order of magnitude. It aims to eliminate some of the guesswork that’s a part of clothes shopping online. Consumer-facing AI-generated videos help buyers understand how an outfit will look in real life. This allows users to go deeper to understand better and make informed decisions before purchasing.
She underscored how the convenience of the modern shopping experience is central to consumer expectations today. She remarked, “No more constantly checking to see if that bag you’re eyeing is finally at the right price for you or forgetting to come back to a product you loved.” Her enthusiasm speaks to Google’s line with their promise to improve people’s experiences by leveraging groundbreaking technology.
By implanting these new features, Google is once again putting itself at the vanguard of e-commerce innovation. By combining AI capabilities with its expansive Shopping Graph, the company aims to provide a seamless shopping experience that meets the evolving needs of consumers. As this technology advances, it will undoubtedly alter the way people interact with online shopping platforms.