Doppl— Google’s new experimental app that seeks to change the way we shop online. Doppl, which launched in June 2023. With its highly specialized artificial intelligence, it allows users to easily visualize how clothes will look on their individually virtually styled selves. We created this new tool to help shoppers express their unique personal style easier than ever.
Doppl has some of the best video AI can generate. It allows users to experience their best fit with a life-like simulation of how an outfit would appear in the real world. By allowing shoppers to see themselves in different clothing combinations, Doppl seeks to enhance the online shopping experience and reduce uncertainty often associated with purchasing apparel online.
Besides Doppl, Google introduced the expansion of its virtual try-on feature, which now applies to shoes. With this feature coming soon to Australia, Canada, and Japan, the reach of this feature will be even more expanded. Doppl and STI’s virtual try-on tool both leverage the same generative AI technology. This provides a consistent experience for users everywhere—from Google Search, to Google Maps, to Google Assistant, and beyond.
In a piece that ran over the weekend, Aisha Malik, a consumer news reporter at TechCrunch, showcased why all of this really matters. She explained that Doppl provides a new avenue for people to experience fashion. It plays into a much larger trend of AI-powered personalized shopping experiences. Malik added that the same tech was useful for visualizing outfits and clothing before buying them. Taking the time to do so can result in better decisions and happier communities.
The Doppl launch is a clear signal that Google wants to improve user experience with creative technology. The firm uses AI and design to address the problems that plague online shoppers. It uniquely focuses on bridging gaps such as sizing and style compatibility.