Google has expanded its AI capabilities with the introduction of new features designed to enhance user experience and streamline search functionality. The tech giant is going head-to-head against beloved services such as Perplexity AI and OpenAI’s new ChatGPT Search. It achieves this by continuously improving its AI Mode. Most recently, “Deep Search” was created with the lofty goal of cutting in half the time that users spend searching for information online.
As part of our ongoing efforts to make AI Mode better, Google has added powerful new features exclusive to subscribers. The recently released “Deep Search” feature gives users the ability to run hundreds of searches at a time. We’ve heard that this capability saves them hours in their research efforts. This creative new tool cuts through a vast amount of data in record time. Within minutes, it distills all of that into a brief, detailed, fully cited memo.
Consumer news reporter Aisha Malik at TechCrunch makes a point on why these developments matter. They are a key ingredient to the competitive landscape of AI technologies. Malik received an honours bachelor’s degree from the University of Toronto. He is the proud possessor of a master’s degree in journalism from Western University. She came to TechCrunch in 2021 from an eleven year stint as a telecom reporter at MobileSyrup.
Google’s pledge to improve AI Mode goes further than just the implementation of a “Deep Search” function. The latter feature follows the company’s release of a new shopping experience inside of AI Mode in early May. This new functionality allows shoppers to see 3D product images and get AI-assisted recommendations while they shop, helping them make informed purchase decisions. Subscribers can quickly select the Gemini 2.5 Pro model from a drop-down menu in AI Mode. This feature will allow them to accommodate their specific needs to a much greater degree.
As part of its efforts to integrate AI into everyday tasks, Google is supercharging AI Mode with Gemini 2.5 Pro for Google AI Pro and AI Ultra subscribers. This upgrade will dramatically improve the site’s performance and responsiveness. As a result, it holds formidable better compete with existing market entrants.
A spokesperson for Google elaborated on the functionality of the business calling feature, stating that “every call to a business begins by announcing that it’s an automated system calling from Google on behalf of a user.” This level of transparency is intended to build trust as users interact with businesses using automated calls powered by Google’s technology.
The company’s strategic moves signal its intention to solidify its position in the rapidly evolving field of artificial intelligence and digital assistance. As Google rolls out these new features, it will be essential for users to assess their effectiveness in improving productivity and enhancing the overall search experience.
