Aisha Malik, consumer news reporter at TechCrunch, last week reported on the release of Gemini’s new beta feature to generate music. This creative, cutting-edge tool has been produced by Google Labs and AI Studio. This exciting new feature is designed to give users proactive answers based on their uploaded photos, emails, and other private information on file. This new feature, dubbed Personal Intelligence, is rolling out now to Google AI Pro and AI Ultra subscribers in the United States. We have plans to bring it to additional countries, as well as launch a free tier of Gemini.
Aisha Malik joined TechCrunch in early 2021. She has an honours bachelor’s degree from the University of Toronto and a master’s degree in journalism from Western University. Prior to her time at TechCrunch, she was a telecom reporter over at MobileSyrup. Her views on the effects of technology on consumers have made her a respected authority on technology’s impact on industry.
Powered by Gemini’s generative AI, this new feature detects user interests and previous trips, using information found in Gmail and Google Photos. Gemini gives you personalized recommendations to help you get the most out of the service. It’s important to note, though, that it does not invade your Gmail inbox or photo libraries, putting your privacy and security first.
Josh Woodward, Vice President of the Gemini app at Google Labs and AI Studio, demonstrated an example of the new feature in action. He showed that it works well. He noted that users can inquire about practical matters such as, “Help me plan my weekend in New York based on things I like to do.” This is a powerful example of the app’s capacity to create tailored, targeted responses that resonate with personal interests and necessities.
Woodward pointed to two central strengths of Personal Intelligence. He stated, “Personal Intelligence has two core strengths: reasoning across complex sources and retrieving specific details from, say, an email or photo to answer your question.” This new feature helps users get relevant information without having to search across various sources on their own.
Additionally, Woodward shared his own experiences with Gemini’s capabilities, mentioning that he has received “excellent tips for books, shows, clothes, and travel.” These kinds of insights underscore the wider promise of the feature to improve users’ day-to-day decision-making.
With a rapidly changing tech landscape in front of us, AI tools such as Gemini actively seek to enhance user engagement by curating tailored experiences. Malik’s hard-hitting reporting provides context on how this new feature will be used—and mis-used—against consumers. It provides them with more natural support for their everyday activities.