Fivetran, a leading data integration platform, has announced its acquisition of Census, a company known for its innovative reverse extract, transform, and load (ETL) platform. This strategic acquisition further strengthens Fivetran’s data movement capabilities. Now, companies can easily pipe information from their databases right into their day-to-day operational tools.
Founded in 2018, Census has quickly made a name for itself in the data management space. The company successfully raised over $80 million in venture funding from prominent investors, including Sequoia, Andreessen Horowitz, and Tiger Global. Census was last valued at $630 million in 2022, showing strong signs of growth and proving the market’s potential.
Census CEO Boris Jabes and co-founder Anton Vaynshtok were instrumental to the company’s rapid expansion. Prior to this, they had collaborated on Meldium, an enterprise password and account management solution that LogMeIn purchased back in 2014. Their experience in crafting strategic and winning technology solutions has been integral to the successful trajectory that Census has taken.
Fivetran and Census have a lot of overlap in customers and have platforms that are very stylistically complementary. Fivetran specializes in assisting enterprises in moving data from various sources into cloud databases, while Census focuses on enabling users to extract data from those databases for operational use. This strategic alignment gives both companies the perfect opportunity to leverage their combined strengths in order to develop a robust, end-to-end data movement solution.
George Fraser George has deep roots with the Census crew, having first met during Y Combinator’s 2013 winter batch. He especially shared his excitement at their recent acquisition. He noted, “We talked to the Census founders about their idea before they even started the company, and Taylor [Brown] and I joked at the time that it might end up in an acquisition because there’s a lot of synergy between the two things.”
Fraser commented on how well Fivetran users mesh with Census customers. “People who like Fivetran, as compared to Informatica or building their own connectors, they are going to be people who like Census,” he stated. He added that the acquisition felt destined: “In some ways, this has been fated, I think.”
The economic conditions surrounding the acquisition are not public. Industry analysts are enthusiastic about the synergies that could be realized by combining Fivetran and Census. They think this merger will set a new industry standard for how data movement technology is built and delivered to the market.
