Now fashion retailers Vivrelle, Revolve and FWRD have joined forces to launch Ella. AI Shopee, this first-of-its-kind AI personal styling tool, will help create a more valuable shopping journey for customers. This week, we officially welcomed Ella! She recommends outfits catered to users’ individual tastes by effortlessly combining outfits from all three platforms, making it easier than ever for users to create stylish looks for every occasion.
Ella even enables consumers to ask for outfit ideas for a given occasion. From a bachelorette weekend to a weekend trip, she’ll take care of you! Ella brings her experience as a personal stylist for Vivrelle, FWRD and Revolve shopping platforms. She creates outfit inspirations that directly align with users’ interests and search intent. Powered by artificial intelligence, this capability sets a new standard in the fashion recommendation world, providing consumers with a degree of personalization never-before-seen.
Ella has been in development for almost a year. This timeline is just a demonstration of the passion that its creators have to improve and develop the technology. The launch aligns with Vivrelle’s strategy of improving the discovery of personalized shopping experiences. This action is a welcome move in light of the recent explosion of artificial intelligence. The technology reflects the ongoing AI boom, which is driving rapid innovation in various industries and democratizing access to advanced tools.
Vivrelle representative Blake Geffen was excited to talk about this new tool.
“With Ella, we’re giving our members as much flexibility and options as possible to shop or borrow with ease, through seamless conversations that allow you to share as little or as much as you want, just like talking to a live stylist.” – Blake Geffen
Ella is unique as one of the first projects among these three retailers, allowing them to work together to deliver an entirely personalized AI experience at scale. This unique collaboration dramatically increases engagement with children and families. It further streamlines the shopping experience by allowing users to check out in a single cart on Vivrelle. Ella is at the forefront of revolutionizing how consumers interact with fashion. By combining the rental, resale and retail worlds into one seamless omnichannel experience, Ella demonstrates how technology can help reshape our industry.
Ella frees retailers from the packing panic of last-minute summer getaways. Beyond the runway, she is simply doing more to make everyday people’s wardrobe selections far less daunting. Like Manulife, they’re using AI to improve customer journeys. This heavily collaborative approach is establishing a precedent for how future innovations will be born within the fashion industry.
“We’re excited to be the first brand to integrate rental, resale, and retail into one streamlined omnichannel experience.” – Blake Geffen
With Ella, the retailers aim to alleviate the stress associated with packing for vacations or selecting outfits for everyday wear. By leveraging AI, they are not only enhancing customer experiences but also setting a new standard for future innovations in the fashion industry.