ElevenLabs has announced the launch of a new marketplace that will enable brands to utilize authorized AI-generated voices of well-known celebrities. This groundbreaking digital platform is amplifying new voices and old—Matthew McConaughey, Liza Minnelli, and Dr. Maya Angelou, to name a few. Brands can elevate their audio content by including these familiar voices and faces.
The announcement, made earlier this week, represents a big step forward in the emerging space between technology and entertainment. One company, ElevenLabs, is proving one of the most powerful players on the AI scene. They are focusing on matters that have long made Hollywood’s concerns over AI more complicated. The production company’s joined up with the support of Matthew McConaughey, whose investment in ElevenLabs. Collectively, they are now putting his newsletter into Spanish language audio format, using his AI-generated voice. This partnership is an amazing example of AI technology being used to connect people and communities across language and help a broader audience discover at home.
In recent years, Hollywood has grappled with the implications of AI technology, which contributed to labor strikes driven by concerns over the ethical use and regulation of AI tools in creative industries. ElevenLabs is launching a creative marketplace to help counter these shifting tides. With copyright and ethical considerations in mind, this platform provides brands with a safe and controlled environment to use AI voices.
The marketplace itself is aimed at providing brands a vetted and compliant pathway to use celebrity voices. It helps ensure that all relevant approvals and authorizations are obtained. Adopting this strategy would support larger industry efforts to promote a safe and responsible use of AI technology. ElevenLabs isn’t the only company testing out this new landscape. Last year, Meta doubled down with the introduction of its Meta AI initiative, which provides voice assistants that mimic the voices of actresses Kristen Bell and Judi Dench.
ElevenLabs’ marketplace is now filled with recognizable figures such as Liza Minnelli and Dr Maya Angelou. This level of availability unlocks amazing new opportunities for storytelling, engagement, and creativity in all formats. Brands can now use these voices for marketing campaigns, audio books, and other multimedia content creating deeper and more interactive experiences with audiences.
With the rapid development of AI technology, the entertainment industry faces both challenges and opportunities. It puts companies in a position to use AI-generated voices responsibly and ethically in projects.