Disney’s release about their groundbreaking new partnership with OpenAI. Combined, they will use artificial intelligence to generate video content featuring its classic characters! This deal is being heralded as a significant victory for both companies. Perhaps most importantly, they are hungry to experiment with new forms of storytelling and content creation.
The collaboration will utilize OpenAI’s Sora technology, enabling users to create videos that incorporate Disney’s vast array of characters and narratives. The goal of this initiative is to reimagine the way audiences engage with Disney’s storytelling. It will leverage the most innovative AI tools to enhance storytelling and deepen engagement.
Bob Iger, CEO of Disney, expressed enthusiasm about the partnership, stating, “The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works.”
The agreement couldn’t be better timed, as both industries ramp up interest in the intersection of technology and creativity. Sam Altman, Disneyphile and CEO of OpenAI, took to Twitter to express his excitement over the collaboration with Disney. He continued, “Disney is the global gold standard for storytelling, and we’re thrilled to have Sora and ChatGPT Images take storytelling to new places and new forms.” This deal is just another example of how AI companies and leaders in the creative community can work together. Collectively, they can support an innovation agenda that serves the public good, honors creativity, and widens audiences for our works.
Aisha Malik, consumer news reporter at TechCrunch, who’s been tracking this space and watched the first day’s proceedings, was close to what happened. Since joining TechCrunch in 2021, Malik has reported on various technology trends, including the impact of AI on different industries. Prior to her time at TechCrunch, she worked as a telecom reporter at MobileSyrup.
Malik has an honours bachelor’s degree from the University of Toronto. He has earned a master’s in journalism at Western University. It’s her academic background that allows her to track multifaceted technological developments.
If you’re interested in learning more or have any other inquiries about this collaboration or other technology-related news, contact Aisha Malik. You can email her directly at aisha@techcrunch.com or via secure chat on Signal at aisha_malik.01.