With an AI-generated music tagging system, Deezer has made a bold move in the music streaming space. This new White House initiative was announced on Friday. It would increase transparency and combat the escalating problem of streaming fraud associated with tracks generated by artificial intelligence. Generative AI music is quickly becoming the rage in the music industry. Deezer shares what these songs look like today, as they account for 0.5% of all streams on its platform.
The creation and use of AI-generated music is moving at an astonishing pace. Deezer shared with us that they’ve seen a dramatic increase in the delivery of such content in recent months. It’s an encouraging trend that the company is very excited to see. Close to 18% of the music that gets uploaded every day is entirely AI-generated—in all, more than 20,000 tracks submitted per day. Such a surge can be a powerful and positive momentum creator. In a counter-move, Deezer is doing its part to protect fans by flagging albums that include AI-generated songs.
Alexis Lanternier, CEO of Deezer, was worried about what this means for our industry.
“We’ve detected a significant uptick in delivery of AI-generated music only in the past few months and we see no sign of it slowing down. It’s an industry-wide issue, and we are committed to leading the way in increasing transparency by helping music fans identify which albums include AI music,” – Alexis Lanternier, Deezer CEO.
Deezer’s AI music tagging system has proven itself to be a true trailblazing instrument in the development of the streaming music field. It represents the world’s first program of its kind. The company says this new labeling will assist users in navigating the increasing tsunami of AI-generated content. It will help restore trust with the music community.
When announcing its new AI strategy last week, Deezer was keen to highlight its desire to take a responsible and transparent approach to such technology.
“AI is not inherently good or bad, but we believe a responsible and transparent approach is key to building trust with our users and the music industry,” – Deezer.
This proactive measure reflects Deezer’s dedication to maintaining the integrity of its platform while adapting to the rapidly changing landscape of music creation and consumption. By implementing the tagging system, Deezer aims to empower users to make informed choices about the music they listen to and support.