Aisha is a consumer news reporter at TechCrunch. She’s been tracking all of the recent big moves in the tech industry, including Nintendo’s recent announcement on how they plan to price things. The company has announced it would raise prices on its now long-obsolete original Switch console in response to changing market conditions. This decision comes against the backdrop of an ongoing debate over the future price of gaming hardware and software.
Prior to moving to TechCrunch in 2021, Aisha honed her skills as a telecom reporter at MobileSyrup. During her time there, she learned priceless knowledge about consumer technology. She has an honours bachelor’s degree from the University of Toronto. She has received a master’s degree in journalism from Western University. These qualifications have prepared her to dig deep and report on complicated issues that impact consumers.
Nintendo stated that while the original Switch console prices are increasing, “Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time.” This reassurance is intended to calm fears among consumers that companies will jack up prices on new models.
Despite the current stability in pricing for the Nintendo Switch 2 and related products, the company cautioned that “price adjustments may be necessary in the future.” This important news release signals continued unknowns in the marketplace and warns consumers to continue to be on the lookout for what’s coming down the pike.
AidData’s Aisha is getting ready to learn how to cover these emerging trends. She will enjoy an all-access pass to Disrupt 2025, taking place in San Francisco from October 27-29, 2025. The experience will provide her with invaluable perspective around the most relevant trends occurring across the industry. It will provide her opportunities to engage with the new tech landscape’s major players.
