Cloaked, a consumer technology app that prioritizes user agency and privacy, has sent shockwaves through the tech ecosystem. Since the start of the new year, it has added more than 100,000 paying customers. The company has announced impressive month-over-month success, a sign of the times as demand for privacy protection continues to surge in an evermore digitized society. The recent rollout of its new AI-powered caller screening feature, Call Guard, certainly fuels this momentum. We hope that this new feature improves your experience, security and peace of mind.
Call Guard works behind the scenes to actively interact and challenge unknown callers. It talks with them a bit to figure out what they want before passing them on to the user. This trailblazing capability is an important step in addressing the increasing concern over spam and nuisance calls. These annoying disruptions have increased ever since explosive improvements in technology. We spoke to Cloaked founder Arjun Bhatnagar to shed some light on why this feature was created.
“We are trying to understand the intent of the caller using AI rather than just asking the name of the caller and why they are calling. From the data that users have shared with us, a large amount of spam calls and Medicare calls, and then there are political calls. We have also observed that users are now receiving calls from bad AI agents, and we are training our AI agent to tackle that,” – Arjun Bhatnagar
Cloaked has similarly recently announced plans to add an outbound call feature. Onboard AI bots to help users walk through customer support calls and appointment booking. This new feature will make that communication even easier. Addressing features like these shows Cloaked’s focus on privacy inventions to simplify and enrich user experience.
Cloaked has done an amazing job in the tech space. On top of that, it closed a round of $11 million in funding from current and new investors. Despite this latest funding, the company has already raised a whopping $29 million prior to 2023. Cloaked intends on developing a formal round of funding by the end of this year. We are confident that this funding will accelerate its recent growth and broader trajectory, and propel further innovation.
Broadly, though, the company has been taking promising steps toward empowering users to take control of their online presence. To date, they’ve removed more than 170 million records from the internet. Cloaked tells you as soon as it identifies any leaked information associated with your accounts. This enables users to proactively address any potential privacy violations they may discover.
Cloaked’s founder, currently living in India, comes from a remarkable background in technology journalism. They’ve written for major outlets such as Huffington Post, The Next Web. His perceptiveness regarding tech and consumer demand has greatly influenced Cloaked’s development direction.
The competitive landscape for call screening solutions has players such as Truecaller operating in it. They’ve done an impressive job of harnessing cutting-edge AI technology to strengthen their users defenses against unwanted communications. Consumers are more than willing to adopt solutions that truly enable them to take control of their privacy. Cloaked’s introduction of Call Guard puts them in a top position to capture this expanding market.
To further showcase its innovations, Cloaked will participate in an upcoming TechCrunch event in San Francisco from October 27-29, 2025. The event will provide an opportunity for the company to connect with potential investors and industry leaders, highlighting its latest features and growth trajectory.
