Now, Captions, the AI-powered video creation and editing app that content creators can’t stop raving about has leveled up in a major way. Today, Mirage is officially rebranded as The Mirage. This move brings together the sometimes-fractured offerings of a constantly-evolving company with a storied past under one strong roof. It grows our capabilities outside of creator tools, bringing AI video research and production services directly focused on brands.
Captions, which has raised more than $100 million in venture capital so far. Currently valued at $500 million, it has positioned itself as a darling of the creator-focused AI video-platform boom. The rebranding to Mirage reflects that strategic commitment to deepening and broadening the services they provide. It combines Captions with Mirage Studio, an advertising subsidiary which specializes in branded content and production.
This new identity is meant to help make video production processes more straightforward. It will provide affordable marketing solutions for brands that are looking to level up their marketing tactics. As brands and marketers alike look to expand their use of video content, Mirage’s all-in-one, consolidated solution can provide a substantial competitive edge.
Gaurav Misra, the new company’s CEO, stated his plans for the rebranding when it was announced.
“The way we see it, the real race for AI video hasn’t begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models,” – Gaurav Misra.
So far, the rebranding has thrilled even the staunchest critics. It has ignited a very valid discussion about the impact it could have on the creative workforce. Industry stakeholders are worried about that pivot. They worry it will replace jobs in the video production space as brands look to more automated options.
In alignment with our rebranding, we’re thrilled to extend new users of Captions or Mirage an unbeatable introductory offer. So keep those buy signals coming—you’ll get 50% off your first month! This new incentive is aimed at enticing a more diverse set of audiences. It further encourages more creators and brands to explore the platform’s new and improved tools.
Famously one of the top technology publications that covers media, streaming, apps and platforms, TechCrunch will be closely following these developments in the weeks and months ahead. Lauren Forris, a recent TechCrunch reporter, is at Lauren at laurenforris.com for more in-depth discussions and focused issues with this area. You can email her at laurenf.techcrunch@gmail.com or message her via encrypted Signal at laurenforris22.25.