Apple Inc. is getting ready to give its virtual assistant, Siri an extreme makeover. The company disclosed its plans to build an AI chatbot in-house, codenamed “Campos.” The project’s long-term goal is for complex AI features to allow Siri to better understand inputs both verbally and in written form. This exciting new capability will likely debut with iOS 27. Look for it to steal the show at Apple’s Worldwide Developers Conference (WWDC) in June!
The creation of the Campos project is an embodiment of Apple’s mission to deliver the world’s best user experience, through innovative hardware and software technology. Apple Inc has played catch-up, having postponed the release of the much-anticipated Siri chatbot and other A.I. features several times. Apple appears to be taking a cautious approach, ensuring that the technology meets its high standards for quality and functionality.
Apple mainly spent last year playing catch-up on the AI front. During this exploration, the company actively pursued partnerships with other AI firms. While this process played out, the company was rapidly testing technologies from competitors such as OpenAI and Anthropic. They were looking for ideas and inspiration to better inform their own chatbot building.
Siri transitioning into an AI chatbot, following the current buzzword of the day. As you know, tech companies are moving fast to incorporate artificial intelligence into their products. The emphasis on voice and text-based interactions suggests that Apple is moving towards an even more dynamic and user-friendly virtual assistant.
Craig Federighi, Apple’s senior vice president of software engineering, is undoubtedly aware of the lofty aspirations behind this endeavor and said as much when he asserted
“integrated so it’s there within reach whenever you need it.” – Craig Federighi
The adoption of Campos into iOS 27 has the potential to completely change the way users operate their technology. Like Microsoft’s Xiaoice, Apple’s Siri chatbot merges voice and text inputs. This intelligent approach results in an effortless user experience, uniquely personalized to what you want and how you want it.
As the June presentation date draws near, excitement builds for what Apple might have in store with its announcements on the Campos project. The company’s history suggests that it will aim to deliver a polished and user-friendly product that stands out in a competitive market.