Apple is also making moves to bring AI search engines into its Safari web browser. The tech giant is allegedly in talks with key players like OpenAI, Perplexity and Anthropic. If adopted, this trend will be a major leap forward for Safari’s search abilities, changing the way users will experience and engage with the web.
The news came today as part of a testimony from Apple’s Senior Vice President of Services, Eddy Cue. Cue discussed the future of AI in search engines while addressing the U.S. Justice Department’s ongoing lawsuit against Alphabet, Google’s parent company. His remarks underscored Apple’s dedication to furthering its services and how the company is positioning itself to tackle the ever-evolving digital space.
According to a report from Bloomberg, which published the information at 9:53 AM PDT on May 7, 2025, the integration of AI search engines could provide Safari users with more efficient and intuitive search experiences. Apple uses some pretty ballin’ AI tech to make search results more relevant. This is what happens when innovation is driven by the specific needs and preferences of users.
OpenAI, the leader in revolutionary AI research, has robust AIs as well that could complement Safari’s search functions. Likewise, Perplexity and Anthropic offer the unique strengths of understanding and generating human-like text. By looking beyond the obvious, Apple can show that it’s still capable of groundbreaking ideas and staying ahead in the tech game.
Eddy Cue’s testimony could not have come at a more crucial time with growing regulatory scrutiny and overall distrust of big tech companies. Apple’s foray into AI search engines shows a positive step towards addressing the demands of users and the market while being cautious of potential legal pitfalls. This shift could be an early signal of a much deeper, industry-wide trend towards incorporating AI technologies into more familiar, everyday applications and workflows.
The Safari logo represents Apple’s presence and dedication to providing fast, user-friendly web browsing experiences. As Apple further determines how to incorporate AI technology into their ecosystem, users can look forward to a more adaptive and intuitive search experience within Safari.