The mix Apple is aggressively pursuing entry into the crowded smart glasses space. Apple CEO Tim Cook might be the most doggedly intent on this score to beat Meta. In this context, Meta has made enormous strides as well. Now, since launching in 2023, they’ve passed 2 million pairs of Ray-Ban Metas sold.
Apple’s strategy involves the development of advanced processors specifically designed to manage camera functions and various components efficiently, without excessively draining battery life. Among those in development, one of the most interesting processors takes its cue from the low-power processors running in the Apple Watch. Our focus with this innovation is striking a balance between improving user experience and ensuring the long-term use of devices.
The company has been rumored to be working on a low-latency motion headset and AR glasses. This dual approach reflects Apple’s broader objective to compete directly with Meta’s established presence in the realm of smart glasses. That competition will likely invigorate the market, exciting new potential innovations and other offerings for consumers.
Meta’s surprise success poses a significant challenge that Apple will need to navigate as they continue down this path. The latter’s recent success has set it up as a formidable challenger. What’s next Now, Apple needs to leverage their technical know-how and deep brand affinity to maintain the lead. Analysts argue that Apple’s arrival into this space will set the stage for a massive revolution in what consumers expect and want from AR and its capabilities.
