Amazon has just announced a very cool new feature, called Interests. This powerful innovation is about to make your shopping experience a more customized, conversational experience! This exciting new feature is first of its kind and is only available right now to a limited number of users, and only in the United States. Amazon customers are only one tap away from Interests through the Amazon Shopping app on iOS and Android smartphones. They have access to it on the mobile site through the “Me” tab.
The rollout of Interests is the latest sign of Amazon’s continued push to develop artificial intelligence and embed it into its shopping features. Interests ensures that every search experience feels personalized. It uses the element of surprise to catch customers off guard, both by pulling them into a conversation and by getting them to spend more. This new feature adds to a growing assortment of AI-powered features on Amazon’s platform, developing impressive ways to make life easier with AI.
In the rollout of Interests, it begins with a small number of users. In the next few months, we hope to run them this way for a wider U.S. audience. This phased approach allows Amazon to gather valuable user feedback and refine the feature for optimal performance before a wider release.
Available only on mobile, Interests is uniquely available to users who have the Amazon Shopping installed app. By prioritizing mobile platforms, Amazon makes sure that customers can have a convenient, engaging, and visually appealing browsing experience wherever they are—not just on their desktops. The company’s strategy takes advantage of the growing wave of mobile commerce, capturing consumers where they’re shopping the most – on their phones.
This detail makes the shopping experience more enjoyable. This fits right into Amazon’s broader ambition of adopting cutting-edge technologies into its operations and services. At the same time, Amazon is further embedding itself at the cutting edge of retail innovation. It uses AI to provide its customers with more benefits.