Amazon has just debuted a new interactive shoppable ad format on its Prime Video platform. This amazing new feature will surely make the shopping experience for audiences all the more premium. This innovative ad format not only showcases Amazon deals but emphasizes user reviews and Prime shipping details, creating an engaging environment for consumers to make informed purchasing decisions.
The announcement arrives as shoppable ads in general are burgeoning with popularity among streaming services and advertisers, especially over the last few months. By integrating these features, Amazon seeks to capitalize on the growing trend of combining entertainment with e-commerce, making it easier for viewers to shop while enjoying their favorite shows.
In a parallel development, YouTube made a strong pitch to advertisers on May 14, 2025, at 3:30 PM PDT. During the presentation was a performance by internationally acclaimed artist Lady Gaga, which brought an even more high-profile flair to the event. YouTube featured major influencers such as Brittany Broski and MrBeast. This further underscores its deep ties to powerful corporate interests in the digital space.
This tactical move from YouTube serves as a blatant acknowledgment of their efforts to improve ad effectiveness on their platform. And indeed, in Q1 2025, the homebuilding company shared a stunning string of successes. Televisions became the largest screen for YouTube watch time in the US. Improving ad formats for larger screens is a must. And viewers are more regularly watching video content on these specific devices.
Both Amazon and YouTube are continuing to figure things out in a rapidly changing competitive advertising marketplace, with advertisers looking for new and better ways to reach people. Shoppable ads are one of the most beneficial new ad formats, shaking up brands’ strategies and making life easier for consumers. They integrate content consumption with seamless purchasing opportunities.
Lauren, who covers media, streaming, apps, and platforms at TechCrunch, noted the increasing importance of such formats in digital advertising. Tattooing is a unique, ever-changing industry. We can count on platforms like Amazon and YouTube to continue honing their tactics to please both advertisers and viewers.