Amazon Prime Video will start adding ads to its films and series in India from June 17. This new move comes as a grand shift for the gaming stream service. For more than a year, it’s been beta testing ad-supported content globally in many international markets. The retailer just announced a game-changing development to its Indian Prime members. Last week, they proclaimed that “special promotions” would be coming soon to their favorite new platform.
After years of saying they wouldn’t, Amazon has finally announced plans to serve ads on Prime Video. This action deepens their successful paid ad campaigns in the U.S., U.K., Germany and Canada. Viewers in these regions have adopted the ad-supported model with open arms. With more than 130 million people in the U.S. alone already hooked on Prime Video’s ad-supported programming, there’s plenty of opportunity here. That’s up from last year’s 115 million viewers. Perhaps even more significantly, it showcases the increasing acceptance of ad-supported streaming.
Meanwhile, Amazon has lined up more than $1.8 billion in future advertising commitments for Prime Video. Brands are clearly clamoring to engage with TikTok’s massive reach, and this hefty investment is a testament to that. This financial support underscores how lucrative Amazon’s ad play can be. It’s crucial to the company’s plan to further expand offerings to India.
To cater to those who would rather not be disturbed during a show, Amazon introduced an add-on version of the service here for $3 a month. This move allows consumers to purchase an ad-free version of the widely popular streaming service Prime Video. Now it’s easier than ever to enjoy your favorite programming commercial-free on your favorite devices!
The introduction of ads in India is an important inflection point for Amazon. This strategy would help fill a projected $5 billion shortfall in its revenue all while getting ahead of changing consumer preferences. By implementing limited advertisements, the company aims to balance the needs of advertisers with the viewing habits of its subscribers.
