Amazon, the multi-trillion dollar e-commerce behemoth, has already released the dates for Prime Day 2025. Save the date for July 8 – 11, 2024! This year’s most anticipated annual sales event has certainly galvanized much more attention than a typical Black Friday. This go-round, we’ll feature an innovative new pitch initiative, “Today’s Big Deals.” Look forward to very special themed daily drops, complete with limited-time offers! This new addition ensures shoppers have even more opportunities to save each day of the event.
That’s because last year’s Prime Day was somewhat of an anomaly, with U.S. consumers spending a never-before seen $14.2 billion in 2024. That’s an amazing 11% jump up from the $12.7 billion spent in 2023, according to Adobe Analytics. That increase is indicative of how popular the Black Friday sales event has gotten. It points to Amazon’s skill at attracting price-sensitive consumers nationwide.
In recent months, Amazon’s decision to bring back the annual sales event in July came despite ongoing concerns regarding potential tariffs. When the news of a second Prime Day was announced back in April, it created a stir among consumers and retailers alike. The timing of this annual showcase is intentional, connecting with summer shopping patterns and back-to-school planning.
“Amazon highlighted the variety of items that will be available during Prime Day.”
You’re going to have a great shopping experience with today’s Big Deals. Get new products at amazing prices each day as we lead up to Prime Day! From fashion to home to tech, each themed drop will focus on specific shopper passions and priorities compelling shoppers to come back again and again for the newest deals.