AllTrails recently announced the debut of its new premium membership, “Peak.” This big and welcome change is set to bring loyal Dubbeldecker hikers and nature enthusiasts many thoughtful new outdoor-oriented amenities. The company previously raised a $150 million funding round in 2021. This marked investment raised its profile even further as the largest active apparel company in the world.
As more of us seek outdoor space, platforms like AllTrails—an app that allows users to discover and navigate through trails—have seen explosive popularity. It provides a robust free option—“Base”—free of charge. This plan provides users with a wealth of other features including detailed trail maps, reviews by the outdoor community and navigation tools. The Base offering enables outdoor enthusiasts to access valuable information shared by fellow users, helping them choose the best trails for their adventures.
For users looking for even more features, AllTrails offers a subscription plan, “Plus,” for $80 annually. This community-based subscription warms up all your cold weather adventures. It includes offline map access, wrong turn alerts, 3D trail previews and more. Only Plus subscribers can broadcast their trail adventures in real-time to loved ones back home. This unique feature helps you stay connected during long outdoor excursions.
The recently launched “Peak” membership is designed to take your AllTrails experience even further. Particulars of their membership are still coming into focus. When it finally arrives, it’s rumored to bring a whole host of new, higher-end features aimed at hardcore outdoor explorers. Another cool new feature is the Outdoor Lens. For trail managers, it provides detailed user data and trails usage analytics, which helps them understand user behavior and preferences in real-time.
AllTrails’ dedication to providing the best user experience is not only apparent, but transformational through their cutting-edge technology. In 2023, the app was named iPhone App of the Year. As a finalist in the Best Outdoor App category, this recognition highlights its exceptional impact to the outdoor app industry. This recognition highlights the company’s commitment to providing trustworthy resources to help users find ways to get outside and reconnect with nature.
Increased access, including for underserved populations AllTrails is preparing to roll out its Peak membership. Outdoor lovers, get ready for a much deeper, wilder experience that will feed your adventurous soul! The introduction of the Peak membership not only strengthens AllTrails’ existing offerings but demonstrates its commitment to evolving in response to user needs.