Alloy, a Sydney-based robotics startup, is taking the world by storm. They are building a unique, massive data infrastructure tailored for robotics companies. Bike lane-making Joe Harris started Alloy in 2024. Their goal is to make it easier for enterprise customers to process, manage, and visualize data gathered from the world around us with sensors and cameras. With the increasing use of data in the field of robotics, Alloy provides cutting-edge tech. This makes the company the current boisterous leader of the emerging new market.
A native of Houston, Joe Harris has been excited about robotics since way before college, graduating in 2018. After graduation, he is receiving hands-on experience at some of the top Australian tech companies including Atlassian and Eucalyptus. In early 2024, motivated by his ideas for improving data management in robotics, Harris made the decision to start Alloy.
Alloy’s central product is focused on an alloy for encoding and labeling data structure inputs collected from various data inputs. This feature gives users the ability to query their datasets using NLP. In turn, they are able to catch bugs and errors much faster and more easily. Harris emphasized the importance of this feature:
“The current pattern is, you look for some kind of anomaly, and then you’ll replay the data.” – Joe Harris
This method saves an immense amount of troubleshooting time and adds to overall efficiency. Alloy’s big debut in February 2025 has already turned heads by signing on four Australian robotics companies as design partners. This recognition is a testament to Alloy’s increasing impact in the industry.
In addition to its domestic successes, Alloy is making moves to reach international audiences, setting its sights on the U.S. market in 2025. Harris recognizes the enormous promise of the global robotics industry and wants to encourage the rise of new firms to help stimulate their growth.
“I really want to make it possible for the next 10,000, 100,000 robotics companies that don’t yet exist, that inevitably will not have to necessarily reinvent the wheel, like every company has.” – Joe Harris
This exciting and ambitious new goal is indicative of Alloy’s dedication to building an inclusive, collaborative innovation ecosystem in the world of robotics. Alloy has its eyes set on the heavy crossing all robotics startups must make – from prototype to product. It does this by providing a comprehensive, horizontal data management solution.
Harris says this is an especially exciting time to be an entrepreneur in the robotics space.
“It’s never been a better time to build a robotics company.” – Joe Harris
Technology innovation is creating massive disruption and opportunity. As many industries race to demand automation, our robotics industry stands on the brink of unprecedented growth. Alloy’s infrastructure is designed to help startups stop worrying about data management and start building the solutions that keep us connected, entertained, and informed.
Alloy is excited to continue our international growth with Australia and beyond. The company’s investment ultimately aims to expand the capabilities of robotics companies. Alloy provides innovators with the comprehensive tools needed to drive progress by organizing and analyzing locations and infrastructure-related data. That support clears the path for the ones who’ll help steer the industry’s future.